Research and Science Communication
Engaging with Stakeholders ● Evaluation ● H2020 Obligations
Research and science are more and more taking place on a European and international level. Therefore, higher education and research institutes have to attract researchers, PhD candidates as well as students from abroad. This requires effective and well-handled research communication activities to increase both the feasibility and the visibility of the scientific institution. Meanwhile, the broader public has developed a distinct interest in science. Consequently, research and science communicators must know how they can reach different audiences without oversimplifying the research. How to achieve European and worldwide media attention? How to involve researchers and scientific staff in science communication?
Research and science communication has also become extremely relevant for external funding. Specifically the European Union is emphasising science communication activities when supporting research, especially in programmes like Horizon 2020. Therefore, special communication obligations as well as dissemination and exploitation are relevant aspects that already have to be taken into account when applying for external funds. This is a very demanding task, whereas, improved fulfilment to those obligations enlarges the probability of receiving the funding.
There is a huge variety of social media channels, but when does it make sense to use videos, or blogs? How to reasonably combine the respective tools with traditional media? Timing is a major challenge for research communicators since social media is often quicker and needs immediate reaction. How to deal with possible negative feedback? A key issue that becomes more likely with increased application of social media. Another problem research communicators have to face is measuring the impact of science communication in order to successfully reach their envisaged target group.
Raise your institution’s performance in research and science communication with this training seminar. Benefit from our experts’ experiences in the field of European and international research and science communication. Learn how to integrate all stakeholders such as media, faculty staff, researchers and the public in your research and science communication. Enhance the connection between media and researchers. Profit from our practical workshops where you improve your social media skills in the field of research and science and where you increase your chances to receive funding from the EU with your project proposals. And take the opportunity to exchange and network with peers and our experts.
Directors, Heads of Departments and Units, Managers, Officers and other members of staff responsible for science and research communication at
- Higher Education Institutes (HEIs)
- Research Institutes
- University Hospitals
- Science Centres and Clusters
From the following departments
- Communication, Marketing, Press, Public Relation Offices
- Research and Science Department, Sciences Support Office
- Research Communication and Research Development
- Public Engagement Office
as well as
Funding Bodies and Ministries
responsible for Higher Education and Research Institutions
- Who are your audiences?
- How to approach different audiences adequately
- What are the stories we should tell?
- What challenges do we face in science communication?
- How to do multi-platform storytelling
- How to use videos to talk about difficult research
- How to communicate research in social media
- When and how often to communicate via social media?
- How do you measure the impact of your work?
- How to evaluate web and offline exposure
- How to communicate challenging research
- How to achieve international media attention
- How to set up incentives for researchers to join your research communication
- How to cooperate with faculty and researchers
- How to train faculty and researchers for media contacts
- What are the communication obligations for H2020 funded projects?
- How to include the communication strategy in the project proposal
- Learn more about the Public Engagement with Research (PER) agenda
- Improve your internal and external research communication with different audiences
- Raise the public awareness of your research activities
- Increase your institution’s attractiveness for researchers, PhD candidates and students
- Support your institution’s competitiveness with regards to external funding’ acquisition
- Exchange and network with colleagues from all over Europe
- Receive best practice insights from experienced practitioners
- Enhance your research communication skills with our interactive workshops
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