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International Practical Seminar Monitoring, Measuring & Managing Social Media in Public Institutions

with a Workshop on Effective Data Visualization

Language: Date: Location: Price:
English 17.02.2020 - 19.02.2020 Adina Apartment Hotel Berlin Checkpoint Charlie as of 1.189,- € * until 29.11.2019 * all prices are VAT excluded
Date: 17.02.2020 - 19.02.2020
Location: Adina Apartment Hotel Berlin Checkpoint Charlie
Price: as of 1.189,- € * until 29.11.2019 * all prices are VAT excluded
Language: English
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Efficient and Target-group Oriented Use of Social Media as a Challenge for the Public Sector

Social media is indispensable for public relations activities. For public institutions, it has been proven to be a helpful tool to reach their target group directly, without any intermediaries. However, it can be difficult to stand out and really capture the user’s attention. Furthermore, communication departments are often required to operate under strict budget restraints with regards to their social media presence.

Exploiting the Essential Possibilities of Social Media

This seminar will give participants the opportunity to familiarise with the most technical possibilities of their social media channels that help improve the efficiency and quality of their communication campaigns. Through presentations, best practices and workshops this seminar will i.a. focus on:

  • Use different social media platforms cost-efficiently
  • How to increase your visibility and impact despite limited budgetary means
  • Avoid and handle shitstorms with the right social media strategy
  • How to create an effective data visualization

What will you learn at this Practical Seminar?
  • How to monitor, measure & manage social media in public institutions effectively
  • How to choose the right monitoring and analysis tool to observe and measure your performance in social media optimally
  • How to work with native analytics and third-party tools
  • How to define, measure and improve the quality of engagement
  • How to address diverse groups with your social media activities
  • How to increase the visibility of your issue
  • How to measure and respond to negative feedback with the right social media tools
  • How to foster a social media-friendly culture in your organisation and conduct flexible social media within hierarchical structures
  • How to develop effective and enforceable social media guidelines
  • How to transform complex data into shareable visuals

Who is this seminar for?

Directors, Heads of Departments or Units, Communication and Information Officers, Communication Experts, Social Media Managers, Editors and other members of staff

From departments such as:

  • Online and Social Media
  • Digital Communication
  • Information Office
  • Press Office/Media Relations
  • Online Editorial Team
  • Internal and External Communication
  • Public Relations (PR)
  • Public Affairs
  • External Relations


  • International and multilateral organisations
  • European Institutions
  • Executive Agencies
  • National and regional Public Authorities
  • Local Public Authorities
  • Universities
  • Health Institutions

Location: Adina Apartment Hotel Berlin Checkpoint Charlie

Krausenstraße 35-36
10117 Berlin

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