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International Practical Seminar Monitoring, Measuring & Managing Social Media in Public Institutions

Language: Date: Location: Price:
English 23.05.2019 - 24.05.2019 This event will take place in a 4-Star hotel in Berlin. 1.189,- € * until 14.02.2019 * all prices are VAT excluded
Date: 23.05.2019 - 24.05.2019
Location: This event will take place in a 4-Star hotel in Berlin.
Price: 1.189,- € * until 14.02.2019 * all prices are VAT excluded
Language: English
Jump to topic:

Efficient and Target-group Oriented Use of Social Media as a Challenge for the Public Sector

Social media is indispensable for public relations activities. For public institutions, it has been proven being a helpful tool to reach their target group directly, without any intermediaries. However, it can be difficult to stand out and really capture the user’s attention. Furthermore, communication departments are often required to operate under strict budget restraints with regards to their social media presence.

Who is this seminar for?
  • How to monitor, measure & manage social media in public institutions effectively
  • How to find and use the right monitoring and analysis tool to observe and measure your performance in social media optimally
  • How to work with native analytics and third party tools
  • How to define, measure and improve the quality of engagement
  • How to address diverse groups with your social media activities
  • How to best increase the visibility of your issue
  • How to measure and respond to negative feedback with the right social media tool
  • How to get the best out of your social media channels
  • How to foster a social media-friendly culture in your organisation and conduct flexible social media within hierarchical structures
  • How to develop effective and enforceable Social Media Guidelines

What will you learn at this Practical Seminar?

Directors, Heads of Departments or Units, Communication and Information Officers, Communication Experts, Social Media Managers, Editors and other members of staff

From departments such as:

  • Online and Social Media
  • Digital Communication
  • Information Office
  • Press Office/Media Relations
  • Online Editorial Team
  • Internal and External Communication
  • Public Relations (PR)
  • Public Affairs
  • External Relations


  • International and multilateral organisations
  • European Institutions
  • Executive Agencies
  • National and regional Public Authorities
  • Local Public Authorities
  • Universities
  • Health Institutions

This event will take place in a 4-Star hotel in Berlin.