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International Practical Seminar Monitoring, Measuring & Managing Social Media in Public Institutions

Language: Date: Location: Price:
English 23.05.2019 - 24.05.2019 Arcotel John F 1.389,- € * until 24.05.2019 * all prices are VAT excluded
Date: 23.05.2019 - 24.05.2019
Location: Arcotel John F
Price: 1.389,- € * until 24.05.2019 * all prices are VAT excluded
Language: English
Programme
Download Brochure: Monitoring, Measuring & Managing Social Media in Public Institutions
Preview of the brochure cover: Monitoring, Measuring & Managing Social Media in Public Institutions

The complete program for day 1 and day 2 can be found in our program brochure starting on page 4.

Download Brochure: Monitoring, Measuring & Managing Social Media in Public Institutions

The complete program for day 1 and day 2 can be found in our program brochure starting on page 4.

Preview of the brochure cover: Monitoring, Measuring & Managing Social Media in Public Institutions
Experts

Jussi Toivanen

Chief Communications Specialist, Finnish Prime Minister`s Office

Aurélie Valtat

Head of Digital and Multimedia, DG International Cooperation and Development, European Commission

Dante Licona Estevez

Senior Social Media Officer, International Federation of Red Cross and Red Crescent Societies (IFRC)

Tine Hollevoet

Senior Specialist, Corporate Communications, Europol

Jesse Alter

Digital Content and Social Media Manager, Imperial College London

Janaina Borges

Head of Audio-Visual and Social media, World Trade Organization

Information


Efficient and Target-group Oriented Use of Social Media as a Challenge for the Public Sector

Social media is indispensable for public relations activities. For public institutions, it has been proven to be a helpful tool to reach their target group directly, without any intermediaries. However, it can be difficult to stand out and really capture the user’s attention. Furthermore, communication departments are often required to operate under strict budget restraints with regards to their social media presence.






Exploiting the Technical Possibilities of Social Media

This two-day seminar will give participants the opportunity to get to know the most important technical possibilities of their social media channels that help to improve the efficiency and quality of their communication campaigns. By means of presentations, best practices and workshops this seminar will i.a. focus on:

  • Use different social media platforms cost-efficiently
  • How to increase your visibility and impact despite limited budgetary means
  • Avoid and handle shitstorms with the right social media strategy
  • Measure the impact of your work



Who is this seminar for?
  • How to monitor, measure & manage social media in public institutions effectively
  • How to find and use the right monitoring and analysis tool to observe and measure your performance in social media optimally
  • How to work with native analytics and third party tools
  • How to define, measure and improve the quality of engagement
  • How to address diverse groups with your social media activities
  • How to best increase the visibility of your issue
  • How to measure and respond to negative feedback with the right social media tool
  • How to get the best out of your social media channels
  • How to foster a social media-friendly culture in your organisation and conduct flexible social media within hierarchical structures
  • How to develop effective and enforceable Social Media Guidelines



What will you learn at this Practical Seminar?

Directors, Heads of Departments or Units, Communication and Information Officers, Communication Experts, Social Media Managers, Editors and other members of staff

From departments such as:

  • Online and Social Media
  • Digital Communication
  • Information Office
  • Press Office/Media Relations
  • Online Editorial Team
  • Internal and External Communication
  • Public Relations (PR)
  • Public Affairs
  • External Relations

In:

  • International and multilateral organisations
  • European Institutions
  • Executive Agencies
  • National and regional Public Authorities
  • Local Public Authorities
  • Universities
  • Health Institutions



Location: Arcotel John F


Werderscher Markt 11
10117 Berlin
Germany

The Arcotel John F on Google Maps