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International Conference Strategic Communications Congress for Research & Higher Education Institutions: Agile Communications, Social Media & Ranking

University League Table, Reputation Management, International Communications & Press

Language: Date: Location: Price:
English 28.10.2019 - 30.10.2019 Arcotel John F as of 1.289,- € * until 30.10.2019 * all prices are VAT excluded
Date: 28.10.2019 - 30.10.2019
Location: Arcotel John F
Price: as of 1.289,- € * until 30.10.2019 * all prices are VAT excluded
Language: English
Speakers

Christine Legrand

Director of Communications and Industrial Relations, CPE Lyon

Roland Baumann

Head of Public Relations, Eidgenössische Technische Hochschule Zürich

Dr. Sascha Demarmels

Expert and Coach, Agile Communication, Now New Next

Anu Hautalampi

Head of Social Media and Audiovisual, University of Cambridge

Daniela Kaser

Head of Marketing and Communication Service Unit, St. Poelten University of Applied Sciences

Hallvard Lavoll

Social Media Manager, Oslo Metropolitan University

Stuart Roberts

Deputy Head of Research Communications, Office of External Affairs and Communications, University of Cambridge

United Kingdom

Peter Van Rompaey

Senior Advisor, Corporate Communications, Marketing, Communication & Events Vrije Universiteit Brussel

Zeenat Fayaz

Global Brand and Reputation Expert, The Brand Education

Maria Lindblad

International Marketing Manager, International Marketing and Recruitment, Division of External Relations Lund University

Claudia Assmann

Head of Press and Communications, Berlin University of Arts

Marina Dafova

Art Director and Journalist

Tina Zournatzi

Head of Strategic Communications, DG Communication, European Commission

Programme
Download Brochure: Strategic Communications Congress for Research & Higher Education Institutions: Agile Communications, Social Media & Ranking
Preview of the brochure cover: Strategic Communications Congress for Research & Higher Education Institutions: Agile Communications, Social Media & Ranking

The complete program for day 1, day 2 and day 3 can be found in our program brochure starting on page 5.

Download Brochure: Strategic Communications Congress for Research & Higher Education Institutions: Agile Communications, Social Media & Ranking

The complete program for day 1, day 2 and day 3 can be found in our program brochure starting on page 5.

Preview of the brochure cover: Strategic Communications Congress for Research & Higher Education Institutions: Agile Communications, Social Media & Ranking
Information


Communication in an Era of Instability, Fake news and Disinformation

The past years has brought unparalleled growth and disruption to the higher education sector. The pace, volume and demand continue to rise from strategic communication management, brand growth to marketing shifts in reputation management. This involves a good strategic and well-resourced approach to build and maintain strong brands, achieve enrollment and fundraising success, improve competitive positioning, and maintain financial strength.






Strategic and Responsive Communication and Branding for a Strong Reputation

This annual congress will provide you with a variety of diverse insights, inputs and experiences on moving towards a globally integrated collaborative brand experience and communication system by selected practitioners from international, European and national organisations. An array of case studies and best practices will enable you to significantly advance and professionalise your knowledge on the vital area of communication.



Kindly Note: Delegates can choose their preferred thematic track on Day 1 and Day 2




What will you learn at this Practical Seminar?
  • What makes communications different for HEI and Research Institutions?
  • What risks and challenges do HEI institutions face when it comes to reputation and branding?
  • What are the creative ways of communicating research?
  • How does a strategic communication campaign look like?
  • How do you strategically use social media?
  • How effective is your communication towards potential students?
  • What measures are important to build a long term reputation management strategy that serves in a crisis situation?
  • What role do internal stakeholders play in building an external reputation?
  • What is international communication and how to reach out to global news agencies?
  • How to create Instagram stories, Podcasts and documentary clips with the existing tools and resources at your institution?



Who is this seminar for?

Directors, Heads of Departments or Units, Spokespersons, PR and Communication Officers, Communication Coordinators, Advisors, Chief Specialists, Crises and Risk Managers and other members of staff in departments such as:

  • Public Relations / Affairs
  • Communication / Press Office
  • Information Office
  • Internal and External Communication
  • External Relations
  • Marketing
  • PR & Media
  • Media Content
  • Web Content Management
  • Online and Social Media
  • Digital Communication
  • Risk and Crisis Management
  • Administration
  • Legal Affairs
  • Technology
  • Innovation and Strategy



Location: Arcotel John F


Werderscher Markt 11
10117 Berlin
Germany

The Arcotel John F on Google Maps